4

3

2

1

Requirements

All requirements are met and exceeded.

All requirements are met.

One requirement was not completely met.

More than one requirement was not completely met.

Content

Content is well organized using headings or bulleted lists to group related material.

Includes essential knowledge about the topic. Subject knowledge appears to be good.

Includes essential information about the topic but there are 1-2 factual errors.

Content is minimal OR there are several factual errors.

Organization

Content is well
organized
using headings or
bulleted
lists to group related
material.

Uses headings or bulleted lists to organize, but the overall organization of topics appears flawed.

Content is logically
organized
for the most part.

There was no clear or logical
organizational structure, just
lots of facts.

Originality

Product shows a large amount of original thought. Ideas are creative and inventive.

Product shows some original
thought. Work shows new
ideas and insights.

Uses other people's ideas (giving them credit), but there is little evidence of original thinking.

Uses other people's ideas, but does not give them credit.

Attractiveness

Makes excellent use of font, color, graphics, effects, etc. to enhance the presentation.

Makes good use of font, color, graphics, effects, etc. to
enhance to presentation.

Makes use of font, color, graphics, effects, etc. but
occasionally these detract from the presentation content.

Use of font, color, graphics, effects etc. but these often
distract from the presentations
content.